BT 2020 Nov Treating Your Customers Like Non-Profits Treat Their Donors

Description

We’re in a bizarre new reality where there is an expectation and desperate need for personalization from clients and customers. So how do you, as a business, transform the way you interact with those you serve? Look to the non-profit world.

Organizations who solicit individuals and businesses for donations are the key to understanding how to attract, and more importantly keep, customers. Using over 15 years of experience in nonprofit fundraising work, we’ll extrapolate some of the best practices that nonprofits use to make transactional gifts and turn them into transformative relationships – and how your business can get into the business of celebration and appreciation to develop customer relations better than you ever have before.

This month's presenter:

Patrick Kirby
Founder, Do Good Better Consulting
DoGoodBetterConsulting.com
@FundraisingDad

What will attendees learn?

• A weekly framework to build better and more purposeful customer relationships
• Examples of how to use social media to enhance your customer experience
• Tangible and achievable daily tasks to combat the belief that "we don’t have time to do this”

About the presenter
Patrick Kirby is the Founder of Do Good Better Consulting, author of the Amazon best seller Fundraise Awesome! A Practical Guide to Staying Sane While Doing Good, host of The Official Do Good Better Podcast, and a believer that “we’ve always done it this way” is the most dangerous phrase in the English language.

Patrick has spent nearly 15 years working as a fundraiser in the nonprofit industry, for organizations of all shapes and sizes, and strives to ‘Do Good Better’ every day. From organizing $10,000 cure walks to $1 million galas, Patrick’s passion lies in creating creative solutions to make fundraising less boring.

He cut his donor relations/fundraising teeth as the Alumni Coordinator at the Academy of Holy Angels in Richfield, MN, before trying his hand as a manufacturing sales rep to companies such as Target and Best Buy. Tired of being yelled at for uncontrollable international shipping issues in both English and Chinese, Patrick re-joined the world of nonprofit work as the Sr. Development Director at the Cystic Fibrosis Foundation MN/Dakotas Chapter before taking the Chief Development Officer position at the Anne Carlsen Center.

He earned his B.A. in “B.S.” (politics) at Loras College in Dubuque, IA, and is hopelessly addicted to super nerdy Sci-Fi/Fantasy novels and old school SquareSoft ® RPG Nintendo games. Patrick married out of his league to his wife Shannon, has three ridiculously adorable children named Spencer, Preston and Willow, and lives in West Fargo, ND.
 

  This training qualifies for 1.5 CPE credits through SHRM

LIVE STREAM REGISTRATION
Chamber Members $20 | Non-members $40
 

#FMWFTraining
 

Program Sponsors

Supporting Sponsors

Forum Communications Printing | Minnesota State Community and Technical College

Event Production Sponsor